The term "propaganda" acquired a pejorative sense during the first half of the twentieth century. Accordingly, British and American propagandists used "information" to describe their work and the positive-sounding word ''hasbara'' has generally been preferred in Hebrew. "Propaganda", ''ta’amula'' in Hebrew, is mostly reserved for what opponents do, but the term was often used by the Zionist movement to portray its own efforts to influence mass audiences.